DOCUMENT 2 — MERCHANT HANDBOOK (OPERATIONAL GUIDE)

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Last updated: 4 February 2026

1. What At Trade Price Does

At Trade Price connects independent merchants with genuine customers pricing real jobs.
We reduce wasted admin by:

  • handling material specification guidance and calculations

  • standardising quote requests

  • filtering alerts by radius and match rules

  • keeping pricing private and controlled

2. What You Get (Why Merchants Use ATP)

  • Higher-quality enquiries (real job intent)

  • Less back-and-forth (clear material lines)

  • Private pricing (not visible to competitors)

  • Guaranteed payment before release

  • More opportunities for independent merchants

3. How Payment Works (Simple & Safe)

  • Customer pays At Trade Price at the point of order acceptance.

  • At Trade Price charges its commission to the Customer (not you).

  • You receive your submitted Merchant Price in full before materials are released for collection or delivery (subject only to fraud/payment verification safeguards).

  • Then you release materials for collection/delivery.

4. Pricing Privacy (Very Important)

  • Your submitted pricing is private to the requesting customer.

  • Other merchants do not see your pricing.

  • Prices are not public or indexed.

5. Your Terms & Delivery Conditions

You can upload:

  • Terms & Conditions

  • delivery conditions / lead times

  • returns/exclusions
    These are shown to Customers as part of the quote/order journey so expectations are clear and your position is protected.

6. Alerts – How They Work

Merchants receive alerts when:

  1. the request is within your preferred radius, and

  2. the request matches either:

  • your selected categories (broad filtering), and/or

  • your uploaded stock list (CSV) (more accurate)

This reduces irrelevant enquiries and increases quote relevance.

7. Stock List Matching (CSV Upload)

You can upload a CSV of materials you supply.
When a new quote request arrives, the platform compares the quote material lines against your list using fuzzy matching.
This means you can receive highly relevant opportunities even where category selections are imperfect.

8. Messaging After an Order

Once an order is placed:

  • a messaging channel opens between you and your new customer

  • use it for delivery/collection coordination, access details, timing, and clarifications
    The goal is to keep communication clean and reduce admin for your team.

9. Admin Reduction – “Why ATP Works”

At Trade Price aims to keep your staff workload low by:

  • helping customers with specs and quantities

  • reducing vague enquiries

  • filtering alerts and matching opportunities properly

  • providing a single messaging thread per order

10. Supporting Independent Merchants

We actively want independents to win more work by:

  • exposing them to larger/more varied job requests

  • ensuring private pricing (no race-to-the-bottom mechanics)

  • helping customers locate stock when struggling